Elken's Beauty Concept: C-C-M-T

Cleanse (+ clarify) The first important step to a skincare regime is deep cleansing (and clarifying). This function helps remove impurities, dirt and grime to refresh skin. A cleanser with effective cum clarifying action not only washes but also lift off layers of dead cells on skin surface to let skin breathe better, increasing its capacity for absorption. Condition Cleansed skin needs conditioning to firm and tighten pores after impurities have been cleared. Besides, removing remnants of dirt, it restores the pH balance, relaxes skin and prepares for the goodness of moisturising lotions or specific treatments. Moisturise Moisturising is a must for all skin types. Moisturising keeps skin hydrated and provides all the essential nutrients to keep skin soft, supple and resilient. It also acts as a protective barrier that shields skin from harmful pollutants and environmental factors. Treat (Special Care) Treatments are a vital part of skincare. They act as special boosters to enhance results and performance. Even with routine skincare regime for your skin type, you should still give your skin the special attention of treatments that emphasise on treating specific areas of your skin. Treatments are individual care products that can be used separately to complement your regular maintenance skincare.