Elken Total Beauty Care Guide II

Elken Total Beauty Care I

Mega Beauty

MEGA BEAUTY EXULT IN THIS INNOVATIVE HOME-BASED BEAUTY ENHANCER Despite the wide range of skincare products in the market today, many people still frequent beauty salons to augment their skin and beauty care regimen. But there remains a large proportion of people who cannot afford the time with their busy schedules and hectic lifestyles. The solution is Mega Beauty, a home-based beauty care apparatus that generates maximum results when used in tandem with other quality skincare products. Developed in Japan after extensive research and development, Mega Beauty uses a unique and revolutionary method of therapy based on the principle of Iontophoresis. This therapy offers exceptional cleansing, whitening and moisture-retention benefits by multiplying the skin's ability to absorb active ingredients of skincare formulations by 4 times. Giving you a remarkably blemish-free and crystal-clear complexion, exceptionally healthy skin and everlasting youth. HIGHLIGHTS • Deep cleanses • Removes melanin • Reduces dark circles and wrinkles • Clears blemishes • Fades acne scars • Multiplies nutrient absorption rate by 4 folds IONTOPHORESIS Iontophoresis is a therapy that uses the power of negatively-charged ions to enhance our skin cells' rate of nutrient absorption. The therapy magnifies their effectiveness and efficiency, enabling you to achieve the maximum results in the shortest possible time. Clean FUNCTIONS • Combined use of Clarifying/ Toning or All Purpose Lotion and Mega Beauty instantly absorbs positively-charged ions (aged cutins) for maximum cleansing effect. • Reduction of positively-charged ions on skin can then better absorb moisture and nutrients with the reduction of these positively-charged ions. DIRECTION • Cleanse face thoroughly. • Pour 7 to 8 drops of Clarifying/ Toning or All Purpose Lotion on to facial cotton pad. • Place facial cotton on to head of Mega Beauty and fix on cotton cover. • Switch on the power and check that the 1C indicator lights up. • Select 'low power' mode. • Hold Mega Beauty firmly and glide over entire face. Iontophoresis FUNCTIONS • Used with Conditioning/Toning or All Purpose Lotion, together with Ultra Whitening Essence. • Mega Beauty facilitates the rapid penetration of Toner/Lotion deep into the layers of skin for better cell nourishment DIRECTION • Pour 7 to 8 drops of Conditioning/Toning or All Purpose Lotion together with 2 drops of Ultra Whitening Essence onto facial contton pad. • Place facial cotton onto head of Mega Beauty and fix on cotton cover. • Switch on the power and check that the 2C indicator lights up. • Select 'Low power' mode. • Hold Mega Beauty firmly and press lightly over entire face. Activation FUNCTIONS • Inbuilt roller of Mega Beauty generates static electricity on the surface of the skin, enabling active ingredients to achieve deep penetration into the skin cell, revitalising and supporting the skin's regenerative ability. • Use with Ultra Whitening Mask, it accelerates the whitening process; with Nourishing Creme/Moisturizing Serum/Essence or Day Creme Lotion, it reduces wrinkles and when used with Night Creme, it enhances the ability of the skin to absorb skin-nourishing nutrients. DIRECTION MOISTURISER or CREAM • Apply appropriate amount or Nourishing Creme Lotion/Night Concentrate Creme or Day Moisturizing Serum or Day Creme Lotion evenly onto entire face. • Push up the Roller Arm. • Switch on the power and make sure that the 3C indicator lights up. • Press roller against face and gently glide over it. Or Mask • Apply Ultra Whitening Mask on your face. • Push up the Roller Arm. • Switch on the power and make sure that the 3C indicator lights up. • Press roller against face and gently glide over the mask.

Elken's Beauty Guasa

A combination of an Eastern tradisional practise and Western Lymphatic detoxification, Elken's Beauty Guasa improves skin's texture and reduces wrinkles. As a result, your skin's elasticity increases, making it more taut and your complexion will be smoother while radiating an inner glow. 1,2 Prevents wrinkles on forehead 3 Prevents stuffy nose 4,7 Reduces eye fatigue and strengthens vision 5,8 Reduces eye puffiness, dark circles and oil clogs 6,9 Prevents wrinkles and fine lines around the eyes 10, 13 Reduces blackheads and clogged pores 11, 14 Lightens freckles and pigmentation 16 Strengthens upper gum 12, 15, 17, 18 Prevents wrinkles, strengthens lower gum 19 Strengthens throat, prevents wrinkles on neck 20,21 Relieves tensed shoulders

Special Care

SPECIAL CARE Cleansing Milk Make-up Remover (100g) A wholesome gentle cleansing milk with a combination of anti-free radical properties from essential natural extracts. Removes make-up on face, neck and eye areas with an easy swipe leaving no greasy after-feel. Moisturises, softens and protects skin. Key Active Ingredients and benefits: Vitis Vinifera (Viniferol)* Potent anti-oxidant vine shoot and grape seed extracts that effectively counter premature ageing. Hibiscus Sabdarriffa Flower Extract Besides repairing DNA damaged by free radicals, it's a great activator of cellular regeneration and increases collage oroduction. Cotton Seed Oil Effectively conditions and softens skin. Aloe Leaf Extract Extract Moisturises and helps energise cellular activities. Direction for use: Use day and night. Dispense generous amount onto fingertips s-td gently smooth over entire face to blend with make-up. Wipe-off with facial cotton, rinse well with water and follow by cleansing step. Product is gentle to be used around eye area. *Patent pending ingredient SPECIAL CARE Green Clay Scrub Mask (100g) Known for its benefits as traditional remedy since ancient times, Clay has a naturally healing, absorbent and stimulating effect on skin. Green clay scrub mask comprises a combination of plant extracts that deeply cleanses to absorb impurities and unclog pores. Calming and soothing, it also helps tighten pores and gives skin a gentle lift. Key Active Ingredients and benefits: Green Clay Deep cleansing properties to absorb impurities and clarify complexion. Helps unclog pores and refreshes skin condition. Licorice Extract Renowned traditional remedy for its ability to naturally lighten and soothe. Macadamia Oil Nutritive, moisturising and softening, it protects cells at the same time. French Rose Extract A powerful toning, calming and astringent agent yet works ever so gently on skin. Direction for use: Use once or twice weekly. After cleansing, mix moderate amount of clay mask with water and apply onto wet face. Massage gently in circular motion with fingertips over entire face. Rinse well with water. Avoid eye area. SPECIAL CARE Facial Pee -Off Pack (100g) A peel-off mask that's easy to use and works effectively to restore moisture and skin elasticity. Key Active Ingredients and benefits: • Safflower Extract Minimises pigmentation and brightens complexion • Soluble Marine Collagen (seaweed) Boosts skin's epidermis with softening touch. Direction for use: Use 1-2 times a week. After cleansing, apply a thick layer evenly onto entire face. Avoid eyes, lips, eyebrow and hairline areas. Leave to dry for 10-20 minutes, before peeling mask downward from forehead. Remove residues with facial cotton soaked in Toning / Conditioning Lotion, then apply moisturizer. SPECIAL CARE Eye Contour Gel (25ml) Light gel that hydrates the eye contour area with a fresh burst of boosters to moisturise and softens whilst creating a protective barrier that minimises premature ageing. Key Active Ingredients and benefits: • Glycine Soja (Soybean Extract) Lifting Soya Protein with natural complex of amino acids, vitamins and minerals to activate lifting benefits on slack skin and also promotes radiance. • Acacia Senegal Extract Improves skin texture with its high moisture retention and balancing properties. • Coffee Arabica Oii Protector of skin elasticity preservation simultaneously enhances moisturise absorption. • Fruits Extracts (Peach, Apple, Raspberry) Promotes radiant skin Direction for use: Use day and night. Dispense small amount onto ring fingertip and smooth gently around eye area. SPECIAL CARE Pore Treatment Essence (25ml) The effective pore minimiser formulated with special micropearl technology you can rely on. An essence that regulates sebum production and visibly reduces appearances of enlarged pores. Light and non-greasy, with the natural scent of mandarin orange essential oil that leaves skin refreshed and improved absorption capacities. Key Active Ingredients and benefits: • Purified fruit water (Lemon, Orange. Graoefruit) Regulates sebum production and visibly reduces appearances of enlarged pores • Unique Combined Formulation (Arctostaphylos Uva-Ursi Leaf Extract, Zinc Sulfate, Sodium Salicylate) Effectively helps to normalize and promote anti-shine effect • Salicylic Acid A renowned ingredient that induces dead cell exfoliation to unclog pores and improve skin's absorbency. Direction for use: Use day and night. After cleansing and conditioning / toning, smooth on areas prone to enlarged pores. Allow essence to absorb into skin before applying moisturizer. Avoid eye area. SPECIAL CARE Spot X-press Clear Serum THIS is a special unique intensive formulation to soothe and subdue occurrence of skin breakouts and "inperfection spot. Its non-greasy light texture is easily aosorbed into skin, thus leaves skin feeling purified and smooth. Key Active Ingredients and benefits: Iris Fiorentina Root Extract Reduces potential skin breakouts with its anti-irritant and astringent properties Unique Combined Formulation (Arctostaphylos Uva-Ursi Leaf Extract, Zinc Sulfate, Sodium Salicylate) Anti-bacterial and smoothing properties to speed healing of blemishes as well as promote anti-shine effect Melaleuca Alternifolia Oil (Micro Encapsulated Tea Tree Essential Oil) Encapsulated tea tree oil ingredient promotes regulation of sebum secretion to calm skin breakouts Direction for use: Use day and night. After cleansing and conditioning/ toning, apply directly on cleansed imperfection spot. Allow serum to absorb into skin before applying moisturizer. Avoid eye area. SPECIAL CARE Lines Corrector Serum (125ml) A special serum blended for the synergistic purpose of minimising visible lines on the face and skin regeneration. Key Active Ingredients and benefits: • Glycine Soja (Soybean Extract) Lifting Soya Protein with natural complex of amino acids, vitamins and minerals to activate lifting benefits on slack skin and also smoothen visible signs of ageing. • Acetyl Hexapeptide-3 (Argireline) Effectively relaxes muscles of skin and induces lifting action to tighten and tone. • Pelvetia Canaliculate (Brown Algae) Significantly increases cell proliferation and limits the effects of cutaneous aging • Green, White and Red Tea Extracts Combats free radicals and minimises ageing process. Direction for use: Use day and night. After cleansing and toning, smooth gently :ito face or apply directly onto lines prone areas of the face. Allow serum to absorb into skin before applying moisturizer. Avoid eye area. SPECIAL CARE UV Sunscreen Face Care SPF24 PA++ (4og) Never forget the vital sun block before an outing if you want keep skin from getting pigmentation later in life. Waterproof milk base moisturising lotion that's safe and gentle to use, shields your skin from harmful UV rays while minimising skin oxidation. Smooth non-greasy after feel, light enough to be even used as a make-up base. Key Active Ingredients and benefits: • Squalene & Titanium Oxide Provides a protective shield against harmful UV rays • Honeysuckle Extract Provides moisture with efficient absorbency • Camellia Sinensis Extract (Green Tea) Anti-oxidation properties that promotes healthier skin condition Direction for use: After applying moisturizer, dispense small amount onto fingertips. Gently spread evenly over face. Avoid eye area. SPECIAL CARE Facial Massaging Pack (80g) This massaging pack deeply moisturises and promotes skin metabolism, energizing cellular activties. Regular usage improves elasticity, restores radiance. Key Active Ingredients and benefits: • Stellaria Media Extract* Chickweed extract provides reparative and restorative action on skin elasticity/collagen, suppresses production of ageing wrinkle enzymes. • Rutin, Japanese Angelica, Rehmannia. Chinensis and Lithospermum Officinale Helps to energize cellular activities Direction for use: After cleansing, take the desired amount of this cream and blend to entire face. Massage gently. Then, tissue or rinse off with water. *Patent pending ingredient

ULTRA WHITENING

Skin darkening, also sometimes known as hyperpigmentation, stems from various causes from cumulative UV rays exposure, hormonal changes to pregnancy. This happens when skin rapidly produces pigments in an attempt to shield from harshness or damage. An effective treatment for whitening should penetrate the depths of skin's epidermis layers where the pigments are produced and perform remedial actions to remove them and prevent new ones from forming. Ultra Whitening Series takes your skin 3 steps deeper to complete the transformation to vividly fairer skin. • Whitens by curbing melanin production • Whitens by restraining further production • Whitens by removing remaining pigmentation Key Active Ingredients and benefits: • Sunflower Extract Suppresses the system's message from melanin production • Safflower Extract Minimises pigmentation and brightens complexion • Vitamin C derivatives Lightens existing melanin • Peach Extract Revitalises and nourishes skin The Ultra Whitening Series Triple-Remedial Action comes in two specific treatments: ULTRA WHITENING ESSENCE (30ml) Concentrated essence that prevents sun-exposure pigmentation and freckles as well as revitalises skin. As melanin reduces and phases out, skin's condition improves and lightens up with visible fairness and translucence. Direction for use: After conditioning skin, dispense 2-3 pumps of essence onto your palm. Use fingertips to gently blend essence to entire face especially on pigmented areas. ULTRA WHITENING Mask (8x13.5ml) A ready-for-use mask treatment with all sealed-in active whitening properties of natural extracts. Direction for use: Use 1 -2 times a week, after conditioning your skin with a lotion. If using Ultra Whitening Essence, use it before this mask.

Derma Pure

Purifying Skin Solution This special "Micropearl" technology base formulated skincare line has dermatological efficiency that helps to maintain healthy balance skin condition. DERMA PURE series contain effective cleansing, purifying and soothing combination properties that helps to gently regulate, heal and calm oily skin prone to imperfections and breakouts. Key Active Ingredients and benefits: Iris Florentina Root Extract Contains astringent and decongestant abilities. Combined with vitamin A, a healthy skin regenerator and regulator that protects skin epidermis and encourages growth of new cells. Unique Combined Formulation (Arctostaphylos Uva-Ursi Leaf Extract, Zinc Sulfate, Sodium Salicylate) Protects skin from potential breakouts and regulates sebum secretions to prevent 'shiny' oily surfaces as well as keeps skin moist and supple Micro Encapsulated Tea Tree Essential Oil Specially developed formula to enhance the efficacy of tea tree oil, it has higher bio-availability to an optimum level. Tested and compared against other compositions as the most effective acne eliminating agent. DERMA PURE Oil Control Cleansing Foam Gel (100g) Effective cleansing action with essential oils that deeply purifies, retaining skin's natural pH balance and moisture levels, leaving skin clean and softer. Direction for use: Use day and night. Wet face, lather gel with small amount of water and gently smooth onto face in circular motion. Rinse well with water. Avoid eye area. DERMA PURE Oil Control Purifying Lotion (135ml) With the natural astringent properties of tea tree oil that tones, calms and minimises oily secretions by regulating sebaceous glands. Direction for use: Use day and night. After cleansing, soak facial cotton with lotion and gently wipe over entire face. Avoid eye area. DERMA PURE Oil Control Light Moisturizer (50ml) This light, fluid and non-greasy moisturzser gives skin a special treat with a dosage of Micro Encapsulated Tea Tree Oil which, by far, has been tested and compared to other compositions to be the most effective acne eliminating agent. Direction for use: Use day and night. After cleansing and toning, dispense small amount onto fingertips and gently spread evenly over face until moisturizer is absorbed into skin. Avoid eye area.

Hydra Rich

Skin's Moisture Revival Therapy Glaring sunlight. Chilly air-condition. Each day your skin is either exposed to scorching heat from UV rays outdoors or drying air-condition indoors. Sooner than later, the stress of exposure is bound to show. Moisture depletes, dehydration sets in and skin texture turns taut and flaky. The HYDRA RICH Series acts as a total moisture revival therapy formulation that works in synergy to: • Replenish moisture • Prevent skin oxidation • Re-activate skin cells Key Active Ingredients and benefits: Glycine Soja (Soybean Extract) Drenches skin to revive moisture, restore suppleness and soften textile Green Tea Extract Removes free radicals, prevents oxidation and maintains skin's heait-. balance Hydrolyzed Yeast Extract Reenergizes skin's metabolism by re-activating skin cells, giving skir :-e therapeutic boost to recovery HYDRA RICH Cleasing Foam (100g) A light cleansing cream that foams delightfully to remove make-up and rids your skin of dirt and dust. Direction for use: Use day and night. Wet face, lather foam with small amount of water and gently smooth onto face in circular motion. Rinse well with water. Avoid eye area. HYDRA RICH All Purpose Lotion (195ml) An all purpose lotion that provides the triple functions of deep cleansing, an astringent toner, and a conditioner. Clears up dirt remnants, exfoliates to slough off dead cells and refines skin texture. Direction for use: Use day and night. After cleansing or massage, soak facial cotton with lotion and gently wipe over entire face. Avoid eye area. HYDRA RICH Day Creme Lotion (90ml) Blends in smoothly to provide an invisible moisture-preserving layer against dehydration and environmental stress. Efficiently promotes skin resiliency. Direction for use: Use day and/or night. After cleansing and toning, dispense small amount onto fingertips. Gently spread evenly over face until cream lotion is absorbed into skin. Avoid eye area. HYDRA RICH Night Creme (25g) A Moisture-drenched night cream that indulges your skin in a night of therapeutic slumber while it acts on restoring firmness and resiliency. Direction for use: Use at night. After cleansing and toning, dispense small amount onto fingertips. Gently spread evenly over face until cream is absorbed into skin. Avoid eye area.

Visible Radiance

Glow with Renewed Natural Radiance Healthy skin exudes suppleness, fine texture and most of all, a radiance of its own. Constant exposure to environmental hazards, hectic lifestyle and stress causes skin to age prematurely. With Visible Radiance, lines are softened, visibly improved and toned to firmer and refined skin. This series contain well-balanced skin nourishing ingredients that will protect your skin from damaging free radicals and lessen visible signs of aging. It will also brighten complexion for a natural healthy radiant glow. Key Active Ingredient and benefits: Vitis Vinifera (Viniferol)* - The free-radical Defence System Potent anti-oxidant extracts from vine shoot and grape seed have been proven to be beneficial in diminishing capillaries permeability and increases skin's resistance to ageing. In addition to the common potent active ingredient of Vitis Vinifera, each product in this series specially formulated with additional nutritive and beneficial ingredients. *Patent pending ingredient. VISIBLE RADIANCE cleasing Gel (100ml) A light, invigorating gel that cleanses to lift away impurities and sheds dead skin leaving your skin soft, fresh and smooth. Added potent beneficial ingredients: Cotton Seed Oil contains soothing and softening properties Combination of fruit extracts (Peach, Apple, Raspberry) properties helps to lighten and brighten the skin. Direction for use: Uae day and night. After cleansing or massage, soak facial cotton with lotion and gently wipe over entire face. Avoid eye area. VISIBLE RADIANCE Toning Lotion (175ml) An efficient clarifying lotion that helps to clarify and tone skin effectively without drying. Relaxes and ensures clean and smooth skin in preparation for moisturizing. Added potent beneficial ingredients: • Hydrolyzed Silk Protein contains good bio-affinity with skin and optimises its capacity for high infusion of moisture to hydrate and smoothen. • Combination of Copper, Zinc, Magnesium, Manganese Aspartate balances skin's pH, promotes cell renewal and protects skin from premature ageing. Direction for use: Use day and night. After cleansing or massage, soak facial cotton with lotion and gently wipe over entire face. Avoid eye area. VISIBLE RADIANCE Day Moisturizing Serum (55ml) Revitalising serum with powerful anti-oxidant/anti-free radical properties. A definite booster that promotes firmer, more resilient and finer skin textures with its efficient natural lifting and firming ingredients. Added potent beneficial ingredients: • Macrocystis Pyrifera (Seaweed) and Hydrolyzed Wheat protein extracts tighten slackened skin with rapid penetration and smoothing effects. • Synergized ingredients of Vitamins A,B,C,E, Soluble Collagen and Carrot Root Extract revitalize and soften skin as well as protect cells from free radicals. Direction for use: Use in the morning. After cleansing and toning, dispense small amount onto fingertips. Gently spread evenly over face until serum is absorbed into skin. Avoid eye area. VISIBLE RADIANCE Night Concentrate Creme (30g) A gentle yet effective moisturising night cream that contains Vitamins A,B,C,E derivatives and nutritive plant extracts with anti-oxidant, lifting and firming properties to restore radiance and luminosity of skin through the night. Added potent beneficial ingredients: • Saccharide Isomerate (Pentavitin) , a sugar plant derivative provides strength of 2 to 3 times more than the usual capacity to increase moisture absorption and retain the moisture for long duration, plus an extra soothing effect. • Glycine Soja (Soybean Extract) and Carrot Root Extract (rich in vitamins A,B,C,E) efficiently nourish skin with lifting and softening effect as well as protect cells from free radicals Direction for use: Use at night. After cleansing and toning, dispense small amount onto fingertips and gently spread evenly over face until cream is absorbed into skin. Avoid eye area.

ULTIMATE PERFECT

To PERFECT the age factor, your skin needs Ultimate care Age is not just defined by numbers but rather, how well your skin cope with changes as the years pass. Hormonal imbalances, free radicals, insufficient rest, lack of nutrition and advancing age are factors that contribute to ageing. When this happens, skin becomes dehydrated, coarse and slackened, leading to fine lines and wrinkles. Using nature's finest botanical extracts, the Ultimate Perfect Series is a proven and tested formula developed specially to revitalize matured skin. Key Active Ingredients and benefits: Stellaria Media Extract* Suppresses production of wrinkle enzymes Rutin and Japanese Angelica, Rehmannia Chinensis and Lithospermum Officinale Extract Increases skin metabolism and boost skin's natural strength and resistance to ageing Coptis Japonica Extract Minimises harmful flora that thrives on skin surface and restores ideal flora balance Cabbage Rose Extract Deflects free radical damage ULTIMATE PERFECT Double Cleasing (100g) A duo-action cleanser that gently sloughs off make-up and refines skin with moisturising agents. Micro-Hoc Base formula penetrates deep within pores, removing traces of dirt and grime, leaving skin dewy fresh and clean. Direction for use: Use day and night. Wet face, lather foam with small amount of water and gently smooth onto face in circular motion. Rinse well with water. Avoid eyes area. ULTIMATE PERFECT Clarifying Lotion (180ml) A clarifying toner that exfoliates dead skin for better absorption of moisture and nutrients as well as promote skin metabolism. Direction for use: Use day and night. After cleansing or massage, soak facial cotton with lotion and gently wipe over entire face. Then condition skin with Conditioning Lotion. Avoid eye area. ULTIMATE PERFECT Conditioning Lotion (150ml) Stabilizes skin's pH balance and works on refining and softening skin condition as it plumps and tones. Gentle on even the most delicate skin. Direction for use: Use day and night. After using Clarifying Lotion, soak facial cotton with Conditioning Lotion and softly tap on entire face. Avoid eye area. ULTIMATE PERFECT Nourishing Creme Lotion (80ml) Alleviates dry skin conditions by providing a surge of moisture to act as a reservoir and a protective barrier. Direction for use: Use day and/or night. After Conditioning Lotion, dispense small amount onto fingertips. Gently spread evenly over face until cream lotion is absorbed into skin. Avoid eye area. ULTIMATE PERFECT Night Concentrate Creme (25g) Luxurious creamy texture that penetrates skin with enriched age-defying contents to revitalise and rejuvenate. Direction for use: Use at night. Afte Conditioning Lotion , dispense small amount onto fingertips. Gently spread evenly over face until cream is absorbed into skin. Avoid eye area.

Elken's Beauty Concept: C-C-M-T

Cleanse (+ clarify) The first important step to a skincare regime is deep cleansing (and clarifying). This function helps remove impurities, dirt and grime to refresh skin. A cleanser with effective cum clarifying action not only washes but also lift off layers of dead cells on skin surface to let skin breathe better, increasing its capacity for absorption. Condition Cleansed skin needs conditioning to firm and tighten pores after impurities have been cleared. Besides, removing remnants of dirt, it restores the pH balance, relaxes skin and prepares for the goodness of moisturising lotions or specific treatments. Moisturise Moisturising is a must for all skin types. Moisturising keeps skin hydrated and provides all the essential nutrients to keep skin soft, supple and resilient. It also acts as a protective barrier that shields skin from harmful pollutants and environmental factors. Treat (Special Care) Treatments are a vital part of skincare. They act as special boosters to enhance results and performance. Even with routine skincare regime for your skin type, you should still give your skin the special attention of treatments that emphasise on treating specific areas of your skin. Treatments are individual care products that can be used separately to complement your regular maintenance skincare.